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Forbes

May 01, 2006

The biggest problem is getting small mom-and-pop business owners-some 23 million of them-to sign up and pay for online ads. The auctioned-off, pay-per-click pricing for ads at search engines like Google and Yahoo! are far too complicated for small retail and service businesses, says Assaf Ran, chief executive of DAG Media (nasdaq: DAGM - news - people), a niche online directory company.

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May 01, 2006

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